Be Our Guest

Meet Roger Lloyd, one of Sun Valley's most charming ambassadors

Meet Roger Lloyd, one of Sun Valley's most charming ambassadors

With the busy Presidents’ week holiday right around the corner, Sun Valley Resort is expecting many guests from all over the country and world, arriving to enjoy this season’s amazing skiing and boarding, world renown cross-country, restaurants, shopping and nightlife. The first impression many visitors will get of this magical area is from Roger Lloyd of the Resort’s Guest Services. By the time guests have traveled the 20 minutes from the airport to the Sun Valley Lodge, a true insiders’ look at what makes this area so special will be theirs.

“I love that short drive to Sun Valley,” Roger smiled his signature wide smile. “It’s my opportunity to introduce everyone to Idaho, to Sun Valley. I chat with our guests about everything from recreational opportunities to the Lewis and Clark expedition.” He laughed, “I am full of interesting facts.”

There is almost no one who has come by his interesting facts more honestly than Roger. As a 35-year veteran with the Sun Valley Company, and a 42-year resident of the Wood River Valley, his jobs have included everything from helping to build Baldy and Dollar’s high speed quad chairlifts to lift maintenance to guest services. With brothers Jimmy and Mike (who is director of Sun Valley’s Ski Patrol), the Lloyd brothers boast 100 years with the company.

When Roger Lloyd picks you up at the airport, getting here is half the fun

When Roger Lloyd picks you up at the airport, getting here is half the fun

Even once the airport shuttle pulls into the Lodge porte-cochère and guests embark on what is sure to be a memorable vacation, Roger is always around to help answer questions, make recommendations and simply check in on how things are going. “I love it when people approach me in the Lodge lobby or around the resort and have questions,” he said. “Whenever possible, I also like to walk our guests to their rooms after they check in, so we can keep the conversation going and I can ensure that everything is to their liking.”

The great snow this year is making Roger’s job easy, according to him. “There are so many exciting things going on in Sun Valley right now. From the snow sports, to all the new menu choices at our Resort restaurants and the mountain day lodges, to the culture, shopping and entertainment, I am having no trouble at all recommending activities that I know will be well received.  Ketchum and Hailey are hopping, too.  It’s a great season here.”

When you arrive in Sun Valley, make sure to keep an eye out for Roger. He is one of the area’s greatest ambassadors.

“Whether it’s one of the movers and shakers in town for the Allen & Company conference each summer, a family that is bringing the third generation to Sun Valley, or a first-time visitor, we value each and every guest that comes through our doors and are thrilled to share our history, traditions and community with them,” Roger said.

And his favorite part of his job? “When a guest asks me to recommend a local realtor,” he laughed. “Then I know they will be coming back. And coming back. And coming back.”




Fly Sun Valley Alliance (FSVA) and the Sun Valley Resort have teamed up again to present SKI FOR AIR SERVICE community ski day by offering a full-day $40 lift ticket for skiing at Sun Valley on Sunday, January 27, along with an après ski party from 3-5pm at River Run featuring live music and a raffle offering a variety of prizes including 4 roundtrip tickets on Alaska Airlines.  All proceeds for the day will support air service to Sun Valley.

A limited number of the discounted $40 SKI FOR AIR SERVICE lift tickets will be available for sale in advance, for cash or credit card purchase only, from January 16-26 at the following local and regional ski & snowboard shops:  Sturtevants (Ketchum & Hailey), Board BinPKs Ski & SportsFormula Sports,Ski Tek, as well as Elevation Sports in Twin Falls and Newt & Harold’s in Boise.  No $40 lift tickets will be sold on January 27.  The ski shops will also be offering 50% off on demos and rentals for the day, and several local lodging properties will offer 50% off nightly room rentals for the weekend, making it an extremely affordable ski weekend for both locals and visitors.

All proceeds from the sale of the SKI FOR AIR SERVICE lift tickets and raffle tickets will go to support the non-profit FSVA’s efforts to maintain and increase commercial air service to the Sun Valley area.  Research shows that flights to Friedman Memorial Airport (SUN) bring in over 41,000 visitors and part-time residents/second homeowners each year with an annual estimated economic impact of over $180 million during their visits.

“Last year’s Ski for Air Service Day was a sell-out and smashing success, so we are excited to partner with Sun Valley Resort to bring this event back again for the community.  You can get a fantastic deal on skiing Sun Valley while supporting our critical air service initiatives, “ remarked Eric Seder, President of Fly Sun Valley Alliance.  Seder noted that the entire community benefits significantly from air service and this is another unique way that people can have fun while supporting an important cause that impacts the local economy, many different types of business and thousands of local jobs.

Ticket Sales

The $40 SKI FOR AIR SERVICE lift tickets will go on sale at participating retailers on Wednesday, January 16 and will continue through Saturday, January 26, or until the limited number of lift tickets available are sold-out.  The $40 lift tickets will not be available for sale on SKI FOR AIR SERVICE Community Ski Day on Sunday, January 27.  Lift Ticket purchases are cash or credit card only and not refundable.  There is a 3% processing fee added to credit card sales.  There is no limit to the amount of tickets an individual may purchase.

Apres Ski Party and Raffle

As part of the SKI FOR AIR SERVICE ski day, FSVA will be holding a raffle with some great prizes for the lucky winners, including:

  • 4 Roundtrip Tickets on Alaska Airlines system-wide  ($2200 value)
  • ResortQuest  by Wyndham Vacation Rentals Sun Valley 2 bedroom condo rental for for 2 nights ($600 value)
  • Gifts certificates for local businesses and more!

Each SKI FOR AIR SERVICE lift ticket purchaser will receive a special 2-for 1 voucher with their ticket that allows them to get double the amount of raffle tickets they purchase.   Raffle tickets will cost $10 each and will be available for sale at participating ski shops and all day on January 27 at both the River Run and Warm Springs Day lodges.  The winners will be drawn during the SKI FOR AIR SERVICE Apres Ski Party from 3-5pm at River Run Lodge, but need not be present to win.  For details,

Sun Valley Nordic Festival

The Sun Valley Nordic Festival is a week filled with nordic skiing, demonstrations, races, seminars, and activies all culminating with the Boulder Mountain Tour.

The schedule, thus far:

Ski the Rails..Ketchum to Hailey-  BCRD

Skin it to Win It A.T. Race-  Dollar Mtn
Local Stoker Ski Tour-  Alturas Lake

Guest Speaker-  Ketchum Community Libray
Local Stoker BC Ski Tour-  TBD

Twilight Ski/Dinner-  Galena Lodge
Local Stoker Ski Tour-  TBD

Masters Nationals Prologue-  Sun Valley Nordic
Nordic Hall of Fame-  Ski Hall of Fame

Masters Nationals 10K Classic-  Sun Valley Nordic
Downtown Races/Jam-  SVCA Field, Ketchum

Boulder Mt. Tour Expo-  YMCA
Banff Mountain Film Festival
Local Stoker Tour-  TBD

Boulder Mountain Tour Race-  North Valley Trails
½ BMT Race-  North Valley Trails
Banff Mountain Film Festival

Swix BMT Demo Day-  Sun Valley Nordic Center


River Run Aprés Ski – John Wayne and the Pain

River Run Aprés Ski – John Wayne and the Pain

River Run Lodge

January 24–27