Sun Valley Fashion is in Full Bloom
Bright color, bold stripes, prints big and small, diminutive handbags, patterned scarves galore – spring has sprung in Sun Valley’s fashionable boutiques. Both Brass Ranch and Panache in the Village are harbingers of the season, fully stocked and ready to help guests and locals alike transition their mountain style to suit the warm, sunny, and very busy, months ahead. It’s time to start thinking about how you want to look at the Sun Valley Summer Symphony, concerts, the Wine Auction, picnics, parties and all the other places to see and be seen.
Even a cursory glance around the Resort location of the Brass Ranch, purveyor of that special alchemy between classic and trendy that translates into Sun Valley chic, leaves no doubt what this season’s trends trend toward. From feminine floral blouses, to leather biker style jackets, to bright dresses perfect for a summer cocktail party on a wide expanse of Sun Valley lawn or a glass of wine on the Inn patio, Brass Ranch will help you mix and match, coordinate and punctuate.
Buyer Rebecca Fundy said that everyone is going to look great this spring, no matter his or her fashion preferences. “We love the clothes this season,” she enthused, quickly collecting signature looks to make her point. “We have bright denim, colored stripes, black and white with leather accents. A gentle acid wash is back, the open knit tops are beautiful. It’s a good year if you’re 15 or 75.”
Price points are also mix and match right now. “You could wear the simplest outfit and pair it and upgrade it with a fabulous Missoni scarf or another accessory incorporating color, pattern and other trends,” Rebecca explained.
At Brass Ranch, the Sun Valley aesthetic is all under one roof. “We are really one-stop shopping,” Rebecca said. “We carry a carefully edited selection of shoes, handbags, swimsuits, even cosmetics in addition to the beautiful seasonal sportswear from top designers. And our men’s department showcases how men in Sun Valley prefer to dress — traditional with a twist. The same punches of color and pattern are prevalent in menswear this spring.”
Across the walkway, Panache’s two boutiques are also full of color, flair and texture. Owner Kathy Crosson said the spring collections have arrived and today is the day to incorporate the latest looks into your wardrobe. “Right now, the selection of sizes and styles is at its best,” she said. “People forget that by July, we are getting fall in, so now is the time to shop to make sure you don’t miss out.”
At Panache, pattern and color are also at the fashion forefront. “In addition, we are seeing a lot of lace and eyelet and yellow is huge,” Kathy said. “The season is filled with very pretty, feminine looks in shapes that are both comfortable and flattering to many women.”
Many Sun Valley staples are also on display on Panache. Summer weight cashmere, perfect for chilly nights, is a must-have. Luxe accessories including handbags, shoes, scarves and jewelry complete the look.
Pete Lane’s, just a few steps away, is also stocked for spring and summer with the best names in active wear. Whether you are on the trail, or toasting the day that was, Pete Lane’s casual, stylish and functional selection, will truly make you look like a local and get you through days that begin when the sun rises at 6 a.m. and sets at 10 p.m. Layer up and get out into the mountains the rivers. Adventures await! The expansive shop also has an extensive selection of menswear and everything a child might need to make a splash in Sun Valley. Accessories, footwear and gear galore also make this a one-stop shopping destination for the entire family.
Though temperatures this week haven’t exactly cooperated, spring is in the air and it’s time to celebrate with what is a very pretty season in fashion, indeed.